Equity Institutional Review

Equity Institutional Review

Are you like every other person out there, worried about your financial future and tired of the uncertainty of the stock market for your investments?

Are you interested in starting to diversify your retirement portfolio, but you’re not sure where to start?

Whether you’re new to the world of alternative investing, or you’re looking for a new custodial company, you may want to consider Equity Institutional. Keep reading to find out all you’ve wanted to know about this IRA custodian company.

Who is Equity Institutional?

Equity Institutional, also known as Equity Trust, is a custodian company that helps investors with their investments in alternative assets. They are one of the leading custodians for real estate investments (with over 200,000 properties bought and sold), as well as allowing investors to add mutual funds, ETFs, stocks, promissory notes, cryptocurrency, and precious metals to their tax-deferred or tax-free retirement accounts. The benefit for this type of investing is that you are less likely to be impacted negatively by inflation.

Equity Institutional has an A+ rating with the Better Business Bureau (BBB) and has consistently positive reviews from past and current customers, especially for their top-notch customer service. They pride themselves on meeting the goals of each individual investor through one-on-one meetings and helping these customers to achieve whatever financial success they’ve desired.

Investment Freedom

Opening an account with Equity Institutional  allows investors to remain in control of their investments by offering alternative investment options, which include:

Precious Metals

Investing in precious metals allows you to diversify your retirement account by adding rare and sought-after metals such as gold, silver, platinum, and palladium. There are rules from the IRS that must be followed for fineness (ex: 99.5% for gold, 99.9% for silver, 99.95% for palladium and platinum), and you can add in these metals in the form of bars and coins.

To open a precious metals IRA with Equity Institutional, you simply open and fund your account online. You will then select the products you’d like to invest in with a precious metals dealer of your choice (Goldco works with Equity Institutional routinely).

Real Estate

Real estate is another great way to diversify your retirement account. You can choose residential rental properties, flipping houses, commercial properties, and even land and mobile homes.

Real estate investments allow you to protect yourself against stock market volatility and typically provide greater returns than the stock market.

Once you get your account set up and find a property that you would like to purchase, there are a few different funding options you can choose from.

For example, if you have enough money in your retirement account, you can purchase the property outright or you could also combine some personal funds along with funds from a retirement account or take out a non-recourse loan to finance a portion of the purchase.

Equity Trust will help you to better understand all of these choices if you have any questions about the process.


Cryptocurrency is not tied to public markets, which makes them appealing for alternative investing. The types of crypto you can invest in include the following:

  • Bitcoin
  • Bitcoin Cash
  • Ethereum
  • Ethereum Classic
  • Chainlink
  • Stellar Lumen
  • Zcash
  • Litecoin

Promissory Notes

Promissory notes are a type of loan to businesses or individuals who agree to pay the note back with interest, which increases your earnings. The amount of interest that can be charged varies, but most investors like to go with 10%.

The types of promissory notes you can add to your account include:

  • Real estate promissory notes
  • Commercial promissory notes
  • Investment promissory notes
  • Personal loan promissory notes
  • Student loan promissory notes

Remember, when you make a loan with your retirement account you won’t be required to pay taxes on the interest you receive. You will also be in charge of the terms of the loan such as the payment schedule, for example.

Private Equity

If you like to invest in private companies, or companies not traded publicly in the stock market, you can do so for your IRA and you will be provided with a percentage of the company for your investment.

You don’t need to be a big-time player in the investing world to delve into private equity. You can find options through crowdfunding, startups, private LLCs, public company buyouts, and limited partnerships.

Business Owner Retirement Plans

If you are the owner of a business that is on the smaller side, with less than 100 employees, you can set up a Self-Direct plan, which allows business owners to add both traditional and alternative investments to your IRA. This will allow you to reduce and defer tax liabilities and will often include the following:

  • Solo 401(k)s
  • SEP IRA’s


When you’re looking toward alternative investments with Equity Institutional, you’ll also need to consider a precious metals provider. The top company for this is Goldco.

Goldco works with Equity Institutional and has been a highly-rated provider for over 15 years. Customers all over the world have nothing but positive reviews for Goldco and they are endorsed by the celebrities Chuck Norris and Sean Hannity.

Final Thoughts on Equity Institutional

It isn’t often that a company hits it out of the park and remains a top contender in the world of alternative investments, but Equity Institutional is definitely one of those rare “unicorns.”

From their stellar ratings, their BBB endorsement, their customer-centric mentality, and their partnership with another great precious metals company, Goldco, you surely can’t lose when you choose Equity Institutional as your IRA custodian.

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